Fulks’ Research Published by NCAA

by Erica Clark

Transylvania University’s faculty athletics representative and accounting professor, Dr. Dan Fulks, recently had research published by the NCAA regarding Division III athletics. Saturday, he returned from San Antonio after presenting his research at the 2011 NCAA convention.

Dr. Dan Fulks has been a research consultant for the NCAA since 1987.

Fulks began working as a research consultant for the NCAA in 1987 and has been the leading consultant for compiling revenue and expense data in all three divisions.
Fulks’ work generally involves analyzing the financial aspects of intercollegiate athletics, specifically the sources of revenue for collegiate athletics and objects of expenditures, how funds are received and spent, who makes profits from athletics and who does not, and why.

His research over the years has resulted in his recognition as the leading authority in this field. A Google search of “Dan Fulks Transylvania NCAA” results in approximately five to seven thousand hits, depending on the day.

“I believe this to be good for Transy, and I have been very fortunate to find a niche that is so much fun for me,” said Fulks.

In his last report on Division I athletics, which was for the 2009 fiscal year, Fulks found that only 14 schools in all of the 1,100 NCAA members showed revenues in excess of expenses. On average it costs about $8 million to operate Division I athletics and between $2 and $3 million to operate those in Division III.
From his recently published Division III study, some of the results are as follows:

-Student athletes generally constitute 25 to 35 percent of the student body in D-III schools. Other than Greek life, there is no other group of students that large.

-Salaries and benefits represent 42 percent of the total budget for football schools and 46 percent for non-football schools.

-Indirect institutional support, which includes facilities maintenance, utilities, insurance, etc., accounts for 19 percent of the total budget for football schools and 26 percent for non-football schools.

-The next largest expense line is travel.

Fulks said that what gets overlooked in studying college athletics is their intrinsic value.

“More community spirit, more student and alumni involvement, higher graduation rates among student-athletes than nonathletes, better visibility for our school, better student body diversity, increased applications. All of these are enhanced by athletics programs,” said Fulks.

“In addition,” Fulks said, “there is plenty of evidence that students who participate in college athletics are more successful and are more likely to assume leadership roles in society.”

After much investigation and analysis over the years, Fulks praises Transylvania for its standings.

“Transy sits above the norm, as we sponsor 18 sports and have close to 300 student athletes, with a budget right around the median for the division,” he said. “More importantly, our student athletes are leaders on campus, perform well academically and are successful after leaving Transy.”

Fulks has also served on the NCAA Division III Management Council and various committees at the national level.


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