Letter to the Editor
November 3, 2011 1 Comment
After reading “Empty Seats Open Experience” in the Oct. 13 edition of The Rambler, I was struck by the simplicity of the problem, which was being presented as a complex problem with no foreseeable solution.
I think it’s very simple to explain the poor attendance at Transylvania’s many concert options: No one knows about them. Sure, you post them on Inside Transy, but how many people actually consistently read this? I’d venture to say fewer than you think.
Even the so-called “big concerts” aren’t really well known. I, for one, did not even hear about Canadian Brass coming to Transy until the day they were supposed to be here, at which point I had already made plans. Also, how does Canadian Brass qualify as a “big concert”? I’ve never heard of this group before in my life.
Everyone quoted in the article is a part of the music program in some way or another. This is another problem: Everyone within the music department knows about the concerts coming up, but no one outside of the department does.
I don’t feel the problem is apathy; all of my friends and I regularly attend shows, plays, poetry readings, talks, seminars, etc. all the time. I feel the problem is advertising. Whatever sort of advertising is occurring for the music program’s concerts, I don’t know what it is, because I have never seen it.
Finally, the best piece of advertising you have is word of mouth. I’m going to listen to my friend tell me to go to a concert a lot sooner than I’m going to listen to a poster tell me to go to a concert.
-Joshua Berry ’13